http://alenacason.com Alena Cason Mon, 05 Apr 2010 16:00:40 +0000 http://alenacason.com en http://alenacason.com/344077/Members-Project http://alenacason.com/344077/Members-Project Mon, 05 Apr 2010 16:00:40 +0000 Alena Cason 344077 Members Project is a revival of American Express' philanthropic efforts. The program encourages user interaction by asking them to vote for which charities will receive funding from American Express, volunteer their time, or donate from their Cards. I worked on a team at Ogilvy Worldwide to create a tone for Members Project and a digital marketing plan for the entire year. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7423/344077/Picture 7.png" border="0" width="670" height="426" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7423/344077/Picture 8.png" border="0" width="670" height="327" align="left" /> http://alenacason.com/344077/Members-Project http://alenacason.com/75462/BeDo http://alenacason.com/75462/BeDo Fri, 04 Sep 2009 18:56:23 +0000 Alena Cason 75462 Bedo was a wonderful team-effort naming project. Go! <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7423/75462/3030232716_30f10282fd_o.jpg" border="0" width="670" height="376" align="left" /> http://alenacason.com/75462/BeDo http://alenacason.com/75414/Hello-Health-Version-2 http://alenacason.com/75414/Hello-Health-Version-2 Fri, 04 Sep 2009 18:02:42 +0000 Alena Cason 75414 I collaborated again with Jay Parkinson and GHava to Version two of Hello Health. I worked with the team on everything from creative strategy to copywriting and tone. Go! <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7423/75414/Picture 28.png" border="0" width="663" height="629" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7423/75414/Picture 27.png" border="0" width="670" height="500" align="left" /> http://alenacason.com/75414/Hello-Health-Version-2 http://alenacason.com/75361/Contact http://alenacason.com/75361/Contact Fri, 04 Sep 2009 17:16:53 +0000 Alena Cason 75361 alenacason@gmail.com AIM: functionorform Facebook Twitter http://alenacason.com/75361/Contact http://alenacason.com/73672/Ritz-Carlton http://alenacason.com/73672/Ritz-Carlton Wed, 02 Sep 2009 16:36:17 +0000 Alena Cason 73672 The Ritz Carlton's re-branded and re-designed site was a collaborative effort with Rare Medium. Go! <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7423/73672/Picture 5.png" border="0" width="670" height="626" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7423/73672/Picture 6.png" border="0" width="670" height="595" align="left" /> http://alenacason.com/73672/Ritz-Carlton http://alenacason.com/69477/Coca-Cola-s-Live-Positively http://alenacason.com/69477/Coca-Cola-s-Live-Positively Fri, 28 Aug 2009 13:56:37 +0000 Alena Cason 69477 Live Positively is the vehicle that Coca-Cola uses to communicate their altruistic efforts and encourage their customers to join in. Here are a few examples of the copy I created for them: <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7423/69477/Picture 20.png" border="0" width="670" height="446" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7423/69477/SustainablePackaging_Lockups.jpg" border="0" width="670" height="517" align="left" /> http://alenacason.com/69477/Coca-Cola-s-Live-Positively http://alenacason.com/69458/InterContinental-Travelogue http://alenacason.com/69458/InterContinental-Travelogue Fri, 28 Aug 2009 13:22:08 +0000 Alena Cason 69458 For two years, I served as the sole writer and admin of InterContinental Hotel Group's Travelogue. Go! <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7423/69458/Picture 2.png" border="0" width="670" height="546" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7423/69458/amsterdam_portfolio.jpg" border="0" width="670" height="935" align="left" /> http://alenacason.com/69458/InterContinental-Travelogue http://alenacason.com/69433/Hello-Health-Version-1 http://alenacason.com/69433/Hello-Health-Version-1 Fri, 28 Aug 2009 13:11:06 +0000 Alena Cason 69433 Hello Health is an online app that connects doctors and patients, and helps them communicate more efficiently via IM, video chat, email, and online scheduling. This is the visual identity created by The Barbarian Group. I collaborated with GHava and Jay Parkinson to use this identity for an ad campaign that rolled out in the Fall of 2008. The campaign ran in Time Out NY, The L Magazine, and The Village Voice. It was also installed in various subway stops throughout Williamsburg, Brooklyn. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7423/69433/hello001.jpg" border="0" width="580" height="774" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7423/69433/hello004.jpg" border="0" width="580" height="774" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7423/69433/hello005.jpg" border="0" width="580" height="774" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7423/69433/hello006.jpg" border="0" width="580" height="326" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7423/69433/hellohealth_01.jpg" border="0" width="510" height="637" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7423/69433/hellohealth_02.jpg" border="0" width="510" height="666" align="left" /> http://alenacason.com/69433/Hello-Health-Version-1 http://alenacason.com/69432/About http://alenacason.com/69432/About Fri, 28 Aug 2009 12:42:40 +0000 Alena Cason 69432 My name is Alena. I'm a creative strategist and copywriter in New York City. My clients include: The Coca-Cola Company (partnered with Son and Sons) InterContinental Hotels (partnered with Armchair Media) Pop!Tech (partnerered with frog design) BeDo Hello Health The Ritz-Carlton Theme Magazine Members Project from American Express and TakePart (partnered with Ogilvy Worldwide) <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7423/69432/2966398859_ef37c8a9b5.jpg" border="0" width="333" height="500" align="left" /> http://alenacason.com/69432/About